Should You Convert Your Website into a Mobile App? We give you 6 TOP reasons why you may consider converting your website into a mobile app, especially as more and more people use their phones. Of course, most companies have their budget at top of mind when making decisions about their new marketing strategies.
Asking the right questions and getting good advice about a mobile conversion is important.
Should You Convert Your Website into a Mobile App?
Get expert advice to save you time & money!
Reason #1: Customers prefer mobile apps to websites
Gone are the days when mobile applications lost to websites in functionality. Today, mobile apps serve as an alternative to websites and even more, surveys reveal that online customers consider mobile apps much more convenient (they’re always at hand), faster, personalized, entertaining, and offering better deals.
Reason #2: Mobile apps improve customer loyalty
Retaining your existing customers is as challenging as gaining new ones. A mobile app can handle that challenge. There are app-only features that aren’t present in websites and, thus, can give you a competitive advantage towards gaining loyal customers:
Push notifications – push notifications remind your customers about daily deals, exclusive offers, back in stock items, and much more. As a result, customers are encouraged to interact with your business and purchase from you.
Advanced support – with built-in functionality like telephone calls and SMS messages it’s so easy to cater to your customers. Besides, you can use live chat and chatbots to make it even easier for your customers to reach you out.
Personalization – personalization can be be build upon many factors including past purchases and personal details entered during a sign-up. Though, you can also you mobile app features like geolocation to offer the most relevant deals to your customers.
Reason #3: Mobile apps increase conversion rates
Since mobile devices (and applications) are always at hand, customers are more likely to visit an app to check the items. In addition, interfaces of mobile applications are easy to navigate and include less steps to a desired action. As a result, your customers are more likely to complete the checkout.
Exclusive content – Implement offers that are available only through your mobile application – for example, limited deals or special prices for app users. Special offers give your regular customers motivation to download your app and increase conversion rates.
Rewards system – You can encourage your customers to keep coming back by implementing a loyalty program. It can be in the shape of points that can be used to receive a free item or a sizeable discount, first access to a new collection, or bonuses on future purchases.
Advanced support – Good customer support goes a long way. Establish solid communication 24/7 between your store and your customers. Customers should be able to solve their problems in the app via live chat or chatbot instead of having to switch to the desktop version.
Should You Convert Your Website into a Mobile App?
Get expert advice to save you time & money!
Reason #4: Enhanced User Experience
The way your store is presented to your customers can make or break your sales. When accessing a site, users expect easy navigation so they can find what they’re looking for. Mobile apps are relatively restricting in terms of layout, which can play into your hand.
To be more specific, the fact that mobile screens don’t allow for irrelevant buttons and banners in your store’s layout can lead to a more satisfying user experience. Lack of distractions will help your customers get to the checkout faster and return more often as they’ll remember how easy it is to make purchases in your ecommerce app.
Check out the design for the Asos mobile store – It’s precise and simple, filters are listed discretely and are accessible on demand, and users can easily view saved items by clicking a heart button on the top right.
Reason #5: Increased conversion rates
The ecommerce app conversion rates are three times higher than for mobile websites and one-and-a-half times higher than for desktop sites. In addition, customers who access your store through an app are likely to view 4.6 times as many products as they would in their mobile browsers owing to optimized item display. Lastly, average order value in apps is 140% and 130% higher than on mobile sites and desktop sites respectively.
Reason #6: Engagement with phone’s inbuilt features
Did you know you can use your customers’ devices to your advantage? The features on users’ phones can integrate with your app to increase customer engagement and simplify navigation. GPS allows an app to pinpoint a user’s location. You can introduce a feature that geotags customer addresses, which can eliminate the need to input shipping information manually. In addition, if users are looking for a physical store location you can direct them to the nearest shop and check the availability of items.
Microphone – You can provide users with an option to verbalize what they’re looking for to simplify the search process.
Camera – Numerous websites are letting customers share pictures of purchased items and upload them to the store’s social media accounts via apps. This allows you to display products in real life, which can significantly increase the chances of a successful sale. As a bonus, your customers show more engagement with the app.